This Secret white hat link-building technique is the same as the story Hansel and Gretel in which they leave a strong footprint behind them.

Most of us are familiar with the old fairy tale, Hansel and Gretel. Two children overhear their parents planning to abandon them.

They prepare a pouch of white pebbles and, when taken deep into the forest, leave a trail of pebbles leading back to their home. They are able to follow the pebbles back to their parents.

Effective Link Building

The next time their parents try to abandon them, however, they’re only able to leave a trail of crumbs. The animals of the forest eat these crumbs and Hansel and Gretel become lost.

Hansel and Gretel Backlink-Building Method

Power Of Link Juice

In this post I’ll be outlining the Hansel and Gretel link-building method. I believe it is the only link-building method that works now in 2023 as many of the updates have rolled out, especially the google spam update that works on the link-building algorithm.

Are your backlinks bright white pebbles? Or are they crumbs waiting to be forgotten?

1. A Simple Metaphor

Each link to your website or blog should be considered a pebble or a crumb, depending on its strength which leads back to your site. Like Hansel and Gretel, your goal should be to build the strongest trail possible.

The ingredients of a solid trail are the quality of links, how easy they are to find, and how numerous and permanent they are.

Think of your network of back-links like a trail leading to your site and certain ways to make that trail as strong as possible become apparent.

2. Quality

Quality links to your site are in-content links on popular websites or blogs. These links are big bright pebbles, not only sending many visitors your way but also telling search engines that your site is a quality resource.

The best link-building strategy is to focus on getting in-content links which we call contextual links on sites that are bigger than your own.

Generally, you’ll achieve this either by having your own content linked or by writing guest content for that site. These are the strongest pebbles you can add to your trail, and they are also permanent. Your link will exist as long as the content does.

Pitch guest-content ideas at bigger sites in your niche and you’ll start building up these solid links. You could also politely submit something you’re really proud of to a site that regularly publishes link round-ups.

Pro Tip: Learn The Content Strategies that Top Bloggers Use or learn some extra ordinary strategies that can help you build a Piece of Content That Goes Viral.

3. Prominence

The first comment on a popular post will get far more views than the 69th comment. When considering where to place your link, keep visibility in mind. How many eyeballs are likely to pass over it? What might encourage those eyeballs to consider your link rather than passing over it?

Think about the context and how you can make the link more interesting to readers. Think from the mind of a user that has landed on a particular page.

This can generally be done by attaching your link to worthwhile content. A thought-provoking comment, an informative forum post, or an intriguing message that solves the problem of the user.

Similarly, a guest post on an A-list blog will have more prominence than a guest post on a new blog. Always remember to weigh the prominence of the link against the time commitment required to create it.

4. Number of Links

While you should strive to build quality, prominent links to your site, you should also keep in mind that most of your visitors will come from the combined weight of your comments, trackbacks, and other ‘little’ links, as long as they are numerous and helpful.

how much number of links

The more quality comments you leave, the more forum posts you write, the more track-backs you make, the more blogrolls you appear on, and the faster this network of little pebbles will grow.

Alone they may not count for much, but when taken as a whole these numerous, little links can form a strong trail leading to your site.

Pro Tips: Use this method to get more links.

5. Permanency of Backlink

Links in places that will continue to be trafficked over weeks, months, and years can be more valuable than any other form of a link.

Examples of links with permanency are links embedded within content that has enduring use, such as stickied forum threads, frequently used resources, and material that encourages bookmarking.

Links inside content that is likely to be consumed and discarded in one read should be considered crumbs rather than pebbles. They can provide short-term traffic but will eventually stop contributing to the trail as readers consume and discard the content.

Links that can’t easily be discarded are signposts on the trail leading to your site.

6. Social Networks

If your content becomes popular on a social network this can have the effect of dropping not crumbs but a whopping loaf of bread in the middle of your trail.

Thousands of birds and other animals converge on the loaf over a short period of time, but the loaf is soon gone. You can only hope that some of those new visitors remember the way.

The most effective social platform I utilize is Pinterest. I will suggest you go there make an account and start posting pins. Those pins will become social signals that lead to your website.

7. Tiny, Muddy Crumbs

Poor quality link directories, large-scale reciprocal link exchanges, link farms, traffic buying, and other tactics add only specks to your trail. They’re quickly lost in the darkest corners of the forest.

The internet’s so-called bad neighborhoods, or Google’s supplemental results. Google might even take your site with them in the next update.

Avoid these tactics and spend your time writing link-worthy content or a guest post instead. The rewards will be far greater for the time you spent. One white pebble is worth a thousand minuscule crumbs. Believe me, been there and done that, do not go for link farms.

8. A Holistic View

There is no mystery to the process of link-building, though it seems to remain a major stumbling block for many webmasters and bloggers.

The trail leading to your site should contain numerous, varied, and prominent links — carefully placed pebbles. Here are the steps to building just such a trail.

  • Write content that naturally generates interest and backlinks.
  • In doing so, be unique, so that people link to you rather than others writing on similar topics.
  • Write guest-content.
  • Showcase your best articles to prospective linkers.
  • Leave thoughtful comments on prominent content. Try to be among the first to do so.
  • Participate in forums and establish yourself as a pillar in the community. Write a post that gets ’stickied’ and never drops off the forum page.
  • Try to create a number of new links to your site each day. This will go towards building a stronger trail.
  • Encourage submission of your content to various social networks, and don’t discount any of them. Those loaves of bread carry the weight of a thousand crumbs.
  • Don’t link to any sites you wouldn’t want to spend time on yourself (a good rule of thumb for avoiding bad neighborhoods) — even if they are offering to link to you in return.

What are some Link Building Mistakes?

Biggest Mistakes in Link Building

Link building is a crucial aspect of SEO and can greatly impact the visibility and search engine ranking of your website. However, it’s important to avoid common mistakes in order to effectively build valuable links. The mistakes you should void are:

  1. Don’t purchase links: Google does not allow you to purchase them
  2. Participating in link farms or link schemes: These practices involve creating or participating in networks of low-quality websites that exchange links in an attempt to manipulate search engine rankings. For Example PBNs.
  3. Neglecting link diversity: Relying too heavily on a small number of links, such as those from a single source or type of link, can be risky and may not provide the same benefits as a diverse link portfolio.
  4. Failing to vet link prospects: It’s important to ensure that any website you’re considering getting a link from is reputable and relevant to your industry, as well as ensure it is not a penalized site. Niche Relevancy is the Key.
  5. Ignoring link quality: Focus on traffic because domain authority (DA) and Domain Rating (DR) are just tool metrics. Google didn’t make them tools did. So, Always follow quality.
  6. Not focusing on building relationships: Building relationships with other websites and industry influencers can be a valuable way to acquire high-quality links. The best method is to follow the HARO strategy.
  7. Not monitoring your link profile: Keeping an eye on your link profile and identifying any potentially harmful links is crucial to maintaining a healthy link portfolio.


The key ingredients to strong link-building are link-worthy content and a strong trail of pebbles spread across the internet. A trail your ideal visitors can follow in order to reach you.

As you grow more established you can afford to put greater emphasis on the first ingredient which is link-worthy content.

And focus less on the second. By that point, other people will have started to build the trail for you. In the beginning, though, it will be you alone, and progress will be slow.

Hansel and Gretel Link-building take time. It may take months, more than a year, or several years until you get where you want to be.

Just like a house built in a week is unlikely to stand, long-term, holistic white hat link building is the only kind that truly works.

People Also Ask

What are the best social media networks to get link from?

The best social media platforms to get backlinks from are:

  • Facebook
  • LinkedIn
  • Pinterest
  • Reddit
  • Tumblr
  • Twitter
  • Flickr
  • Diigo
  • Torial

There are more than this but you can get high authority backlinks from these platforms with a decent amount of traffic.

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